Mexico City, Puebla and Chile are the places of the childhood and early university education of Paulina Herrera, architect born in 1978.
The thesis on "The moving image and the dynamic perception of architectural space" is the embodiment of a young professional who arrived in Sardinia in 2009 for a PhD at the University of Cagliari. In her delicate but tenacious perpetual motion, Paulina learns to weave workshops in Samugheo with the historic craftsperson Maria Antonia Urru, starting as a designer first, then as a weaver to experiment, create and also teach.

From architecture to figurative arts, from design to the creation of handcrafted pieces, for a creative like Paulina the leap is as short asthe distance between Latin America and an island in the Mediterranean.

A round trip from the city of stone where he was born in 1976 to the Venice lagoon where he graduated in architecture at the IUAV in History and Conservation of Architectural and Environmental Heritage. Short stop in Ferrara followed to obtain another prestigious qualification, a II level master in seismic improvement, restoration and consolidation of the historical building and to start his career.

In the years spent in Venice, Marcella pursued her profession as an architect working in the field of conservative restoration, stone materials and traditional construction techniques.
The return to Matera on the occasion of the candidacy for European Capital of Culture marks the reconciliation with her hometown and the opportunity to continue her profession here, while also dedicating herself to photography. The exhibition Roots and Paths on Matera and its surroundings curated by Marcella and with the participation of Gianni Berengo Gardin, is amongst the projects that contributed to the victory of Matera in 2019.

It is the 90’s. Luca unsuitably attends the faculty of Political Science and achieves a Master in Marketing & Management, catching up on his passion for Industrial Design and Architecture.
It is the New Millennium. Starting by being a Management consultant of the family business first, followed by important companies and architectural firms, he has digitized Top Furniture brand around Italy with Lovli / Furnichannel starting in Milan, and landingin the 'Dehomecratic' project in Bergamo, of which he is Board of Member and Co-Founder.

His mantra: the 'de-folklorisation' of craftsmanship will be the conveyor of a new design capable of internationalizing indigenous cultures.

Deus ex machina ... (he prefers to define himself simply as a creator!) of the first Sardegna Design Award, Jari Franceschetto, architect born in 1976, traces his vision of space and objects within the confinements of style, creativity and proven competence.
In his projects, thoughts (that recurring think to do) translate into action, then function and finally into form for the discovery of new contents and solutions for contemporary living.
His ideal symbol is the slash, the line that joins and separates by mixing roles and hybridizing the know-how with new visions in the field of architecture, design, product concept, communication and distribution.
He lives between Sardinia, Venice and within the material of his creations.

Graduated in architecture from the IUAV in Venice in 2002, he founded the open work AJF / a space to express ideas that welcomes enthusiasm and creativity. He won the international competition ‘Rilegno e Panca d’autore’, the first City Scape City-Brand & Tourist Landscape Awards with a project for the seafront of Santa Margherita di Pula in 2021 and received an honorable mention at the Compasso d'Oro ADI for the Line project.
Since 2020 he has been the designer and creative director of the Suberdesign brand for which he has developed a first collection, in pureness, of furnishing accessories made with the re-use of corks from wine bottles.

Her thought is freedom, not idle, and invests creative knowledge in its many declinations of art, architecture and design. And as a free element, each title would be restrictive for Cristina: high school teacher, art historian, university researcher and cultural reference for museum institutions.

She trained at the University of Cagliari where a degree in literature was followed by a specialization in Art History and a PhD in Technologies for the Conservation of Architectural and Environmental Heritage. For over ten years she has been involved in teaching, educational services, promotion and enhancement for the Civic Museums of Cagliari. She collaborates with national bodies, associations and institutions that deal with cultural heritage including the “Il Correggio” Foundation, of which she is a member of the scientific committee. She has authored several publications and speaks at conventions and conferences in the fields of art and architectural history.

Deus ex machina ... (he prefers to define himself simply as a creator!) of the first Sardegna Design Award, Jari Franceschetto, architect born in 1976, traces his vision of space and objects within the confinements of style, creativity and proven competence.
In his projects, thoughts (that recurring think to do) translate into action, then function and finally into form for the discovery of new contents and solutions for contemporary living.
His ideal symbol is the slash, the line that joins and separates by mixing roles and hybridizing the know-how with new visions in the field of architecture, design, product concept, communication and distribution.
He lives between Sardinia, Venice and within the material of his creations.

Graduated in architecture from the IUAV in Venice in 2002, he founded the open work AJF / a space to express ideas that welcomes enthusiasm and creativity. He won the international competition ‘Rilegno e Panca d’autore’, the first City Scape City-Brand & Tourist Landscape Awards with a project for the seafront of Santa Margherita di Pula in 2021 and received an honorable mention at the Compasso d'Oro ADI for the Line project.
Since 2020 he has been the designer and creative director of the Suberdesign brand for which he has developed a first collection, in pureness, of furnishing accessories made with the re-use of corks from wine bottles.

A round trip from the city of stone where he was born in 1976 to the Venice lagoon where he graduated in architecture at the IUAV in History and Conservation of Architectural and Environmental Heritage. Short stop in Ferrara followed to obtain another prestigious qualification, a II level master in seismic improvement, restoration and consolidation of the historical building and to start his career.

In the years spent in Venice, Marcella pursued her profession as an architect working in the field of conservative restoration, stone materials and traditional construction techniques.
The return to Matera on the occasion of the candidacy for European Capital of Culture marks the reconciliation with her hometown and the opportunity to continue her profession here, while also dedicating herself to photography. The exhibition Roots and Paths on Matera and its surroundings curated by Marcella and with the participation of Gianni Berengo Gardin, is amongst the projects that contributed to the victory of Matera in 2019.

It is the 90’s. Luca unsuitably attends the faculty of Political Science and achieves a Master in Marketing & Management, catching up on his passion for Industrial Design and Architecture.
It is the New Millennium. Starting by being a Management consultant of the family business first, followed by important companies and architectural firms, he has digitized Top Furniture brand around Italy with Lovli / Furnichannel starting in Milan, and landingin the 'Dehomecratic' project in Bergamo, of which he is Board of Member and Co-Founder.

His mantra: the 'de-folklorisation' of craftsmanship will be the conveyor of a new design capable of internationalizing indigenous cultures.

Her thought is freedom, not idle, and invests creative knowledge in its many declinations of art, architecture and design. And as a free element, each title would be restrictive for Cristina: high school teacher, art historian, university researcher and cultural reference for museum institutions.

She trained at the University of Cagliari where a degree in literature was followed by a specialization in Art History and a PhD in Technologies for the Conservation of Architectural and Environmental Heritage. For over ten years she has been involved in teaching, educational services, promotion and enhancement for the Civic Museums of Cagliari. She collaborates with national bodies, associations and institutions that deal with cultural heritage including the “Il Correggio” Foundation, of which she is a member of the scientific committee. She has authored several publications and speaks at conventions and conferences in the fields of art and architectural history.

Mexico City, Puebla and Chile are the places of the childhood and early university education of Paulina Herrera, architect born in 1978.
The thesis on "The moving image and the dynamic perception of architectural space" is the embodiment of a young professional who arrived in Sardinia in 2009 for a PhD at the University of Cagliari. In her delicate but tenacious perpetual motion, Paulina learns to weave workshops in Samugheo with the historic craftsperson Maria Antonia Urru, starting as a designer first, then as a weaver to experiment, create and also teach.

From architecture to figurative arts, from design to the creation of handcrafted pieces, for a creative like Paulina the leap is as short asthe distance between Latin America and an island in the Mediterranean.